A credit of 500 euros to enable every young person to go to the show, subscribe to a streaming service or to take courses of battery or drawing. The Pass Culture, the ambitious bet wanted by Emmanuel Macron, begins to be tested. On the basis of volunteerism, in five departments (Bas-Rhin département, Finistère, Herald, Seine-Saint-Denis and French Guiana), ten thousand 18-year-olds have been selected in early February to experiment with this application identifying the cultural offerings with location-based close to home. They have all turned on by the 15 February, for a test over several years.

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campaign Promise of Emmanuel Macron, this pass should enable, in the future, according to the minister of Culture, Franck Riester, to help all young people in their majority to put “one foot in the stirrup to start their path to cultural self”, at the end of the course of cultural education at the school.

“The pass culture must help all young people to put foot in the stirrup to start their path to autonomous cultural”

Franck Riester

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“We will seek them where they are, on the digital media, social networks, and it offers them a content éditorialisé”, he explains to AFP. On the application, young people are guided through the tabs: “cheer”, “play”, “practice”, “look”, “listen”, “to meet”. The user, from an image, can be informed immediately of the location and the real price of an activity, including the amount, if he selects it, will be deducted according to his / her credit (€500 at the start).

Pass culture, mode of employment

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offers digital are for now capped at 200 euros, like physical offerings such as books, works of art, musical instruments, etc. however, for all that is performing arts, music lessons, or drawing, there is no ceiling.

Funding spiny

Bonus non-negligible: a recipient of Pass Culture from a show will bring with him the person of his choice (without age limit) and his entry will be automatically supported. An additional incentive to avoid that the young will not go alone to the show or not.

in Order to be a part of the cultural actors continue to negotiate with the teams to set up the Pass, which the current version is far from definitive. The application will know about updates, milestones, changes, assessments that will decide whether or not its generalization.

hundreds Of institutions and organisations (museums, theatres, associations, media, etc.) are stakeholders. Businesses, particularly digital, have accepted, after negotiation with the State, to provide for free their offers, in the hope of financial rewards, a loyalty and a rejuvenation of their public.

Expand to other departments

The streaming platform Deezer ensures not to receive “any remuneration in this test phase”. “The entire offering is funded by Deezer”, indicated to AFP a spokesman of the platform. “It is not a question of financial advantage in this operation but participation in a project of democratization of the access of all young people in the culture. We hope that the result of virtue of this objective will allow Deezer to increase awareness of its offer”, she added.

“OK to play the game of experimentation but it will have to really do a serious review in a few months”

Matthew Banvillet, director of the Quartz in Brest

“OK to play the game of experimentation but it will have to really do a serious review in a few months”, urged Matthew Banvillet, director of the theatre of Brest, le Quartz. “The idea of this pass culture would lead us to question once again our relationship with the youth. We would like to have these young people in our theatres.”

By may, the Pass Culture has to go back in a second experimental phase and be extended to other departments and especially to young non-volunteers, with the idea to bring them back or bring them to a cultural route.

key Point: the financing of the arrangement, which remains very difficult to quantify, and that will depend a lot on the participation of the companies. The State relies on the private sector to accept free offers and maintain them. To get started, an envelope of 39 million euro is provided for in the finance act 2019. Eventually, this application could be offered to tourists, which would then have all the cultural offerings in the vicinity, according to the ministry of Culture.

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